Privacy Policy

Cycling Sheffield Ltd
Company Number: 11664282
Registered Address: c/o Unit 4 Broadfield Court, Sheffield, S8 0XF
Website: https://www.cyclingsheffield.com

Effective date: 28 November 2017
Last updated: 21 January 2026

1. Introduction

Cycling Sheffield Ltd (“Cycling Sheffield”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, support the team, enquire about partnerships, purchase products or otherwise interact with Cycling Sheffield.

We aim to be clear about what information we collect, why we collect it and how we use it. We will only use your personal information where we have a lawful basis to do so and will handle it in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection laws.

2. Who is responsible for your personal information?

Cycling Sheffield Ltd is the data controller responsible for personal information collected through this website and through our normal business and team activities.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us through the contact details provided on our website.

Cycling Sheffield Ltd
c/o Unit 4 Broadfield Court
Sheffield
S8 0XF
United Kingdom

Website: https://www.cyclingsheffield.com

3. What personal information do we collect?

The information we collect will depend on how you interact with Cycling Sheffield.

This may include your name, postal address, email address, telephone number and information you provide when contacting us or enquiring about Cycling Sheffield.

If you contact us about sponsorship, partnership opportunities, supporting the team, events, merchandise or other services, we may collect information necessary to deal with your enquiry and maintain our relationship with you.

If you purchase products or make payments through our website, we may collect information necessary to process your order. Payment card details may be processed directly by our payment service provider and are not normally stored by Cycling Sheffield.

We may also collect information relating to your use of our website, such as your IP address, browser type, device information, pages visited, approximate location and information about how you interact with our website. Some of this information may be collected through cookies or similar technologies.

If you voluntarily provide information to us for a particular purpose, we will explain or otherwise make clear how that information will be used where appropriate.

4. How we collect your information

We may collect personal information when you:

visit or use our website;
contact us by email, telephone or through an online contact form;
enquire about Cycling Sheffield, sponsorship or partnership opportunities;
purchase merchandise or other products;
sign up to receive news, updates or marketing communications;
support Cycling Sheffield;
participate in or interact with Cycling Sheffield activities or events;
communicate with us through social media; or
otherwise provide information to us directly.

We may also receive information from third parties where this is necessary to provide a service, administer an activity or maintain our relationship with you.

Where we obtain personal information from a source other than you, we will provide appropriate privacy information in accordance with applicable data protection law.

5. How we use your personal information

We use personal information for legitimate and appropriate purposes, including to:

respond to enquiries and communications;
provide information about Cycling Sheffield;
administer partnerships and sponsorship arrangements;
process orders and payments;
provide customer and supporter services;
manage relationships with partners, sponsors, suppliers and supporters;
organise and administer events and team activities;
send news, updates and marketing communications where permitted;
maintain and improve our website;
understand how visitors use our website;
protect the security and integrity of our website and systems;
keep appropriate business and financial records;
comply with legal and regulatory obligations; and
establish, exercise or defend our legal rights where necessary.

We will not use your personal information for purposes that are incompatible with the reason it was originally collected unless we have a lawful basis to do so and, where required, have provided you with appropriate information.

6. Our lawful basis for using your information

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Consent: Where you have given us clear consent to use your personal information for a particular purpose, such as receiving certain marketing communications.

Contract: Where processing is necessary to enter into or perform a contract with you, for example when processing an order or managing a sponsorship or partnership agreement.

Legal obligation: Where we need to process information to comply with a legal or regulatory requirement.

Legitimate interests: Where processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests. This may include managing our relationships with supporters, partners and suppliers, operating and improving our website, maintaining appropriate records and communicating with people who have an existing relationship with Cycling Sheffield.

Vital interests: In limited circumstances, where processing is necessary to protect someone’s life or another person’s vital interests.

Where we rely on consent, you have the right to withdraw that consent at any time.

7. Marketing and communications

We may contact you with Cycling Sheffield news, team updates, events, partnership opportunities, supporter information, merchandise or other information that we believe may be of interest to you.

Where the law requires us to obtain consent before sending marketing communications, we will do so.

You can unsubscribe from marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us.

Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew your consent.

8. Sharing your personal information

We will not sell, rent or trade your personal information.

We may share information with trusted third parties where this is necessary to operate Cycling Sheffield or provide services to you. These may include website hosting and technical service providers, payment processors, delivery providers, email and communication platforms, professional advisers and other suppliers.

Where third parties process personal information on our behalf, we take reasonable steps to ensure that they process the information securely and only in accordance with our instructions and applicable data protection law.

We may also disclose personal information where we are legally required to do so, for example to law enforcement, courts, regulators or other authorised bodies.

9. Payments and online purchases

Where the Cycling Sheffield website provides facilities to purchase merchandise or make payments, payment transactions may be processed by third-party payment providers.

We do not normally have access to or store your complete payment card details.

Payment providers may process your information in accordance with their own privacy policies and terms. We encourage you to review the privacy information provided by any payment provider before completing a transaction.

10. Website hosting and technical information

When you visit our website, technical information may be automatically collected by our website hosting and security systems.

This may include your IP address, browser type, operating system, device information, referring website and information about pages visited.

This information may be used to maintain the security, performance and reliability of the website, identify technical problems, prevent malicious activity and understand general website usage.

Where this information constitutes personal data, it will be handled in accordance with this Privacy Policy and applicable data protection law.

11. Cookies

Our website may use cookies and similar technologies.

Cookies are small text files placed on your device that can help a website remember information about your visit, improve functionality and understand how the website is being used.

Some cookies are essential for the operation of the website. Other cookies, such as analytics or advertising cookies, may require your consent depending on their purpose and applicable law.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings and, where available, through our website’s cookie-management tools.

Disabling certain cookies may affect the functionality of the website.

A separate Cookie Policy may provide further information about the cookies and similar technologies used by Cycling Sheffield.

12. Social media

Cycling Sheffield may use social media platforms to communicate with supporters, riders, partners and the wider cycling community.

If you interact with our social media accounts or use social media features on our website, the relevant social media provider may collect and process information about you.

Social media platforms operate independently from Cycling Sheffield and have their own privacy policies and terms. We recommend reviewing the privacy information of any social media platform you use.

We may also publish photographs, videos, race results, team news and other information relating to Cycling Sheffield activities. Where identifiable individuals are featured, we will consider applicable data protection and privacy requirements before publishing material.

13. Photographs, video and publicity

As a cycling team, Cycling Sheffield may take photographs and record video at races, training activities, events and other team-related activities.

Images and recordings may be used for legitimate promotional and editorial purposes, including our website, social media channels, publications, press releases and other Cycling Sheffield communications.

Where appropriate, we will provide information about photography or recording at events.

If you have concerns about the use of an image or recording in which you are identifiable, please contact us and we will consider your request in accordance with applicable data protection and privacy law.

14. Children’s information

Cycling Sheffield supports the development of young riders and may therefore process personal information relating to young people as part of team activities.

We take particular care when processing children’s personal information and will only collect and use information where there is an appropriate lawful basis and where it is necessary for the relevant purpose.

Where appropriate, we may obtain information or permissions from a parent or guardian.

We will not knowingly use children’s personal information for unnecessary marketing purposes.

15. How long we keep your information

We will only keep personal information for as long as it is reasonably necessary for the purpose for which it was collected, unless we are required by law to retain it for longer.

The length of time we retain information will depend on its nature and purpose. For example, financial and transaction records may need to be retained for longer periods to meet legal and accounting requirements.

Contact and enquiry information will generally be retained for as long as necessary to deal with the enquiry and maintain an appropriate record of our relationship.

Marketing information will be retained until you unsubscribe or it is no longer necessary for the relevant purpose.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

16. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction, misuse or disclosure.

These measures may include appropriate access controls, secure hosting, password protection, software and security updates, backups and limiting access to personal information to people who need it for legitimate purposes.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore take appropriate care when transmitting information to us online.

17. International transfers

Some of the third-party service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place, where required by applicable data protection law.

These safeguards may include UK adequacy regulations, appropriate contractual safeguards or other lawful transfer mechanisms.

18. Your data protection rights

Subject to certain legal conditions and exemptions, you have rights in relation to your personal information.

These may include the right to:

ask for access to the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information in certain circumstances;
ask us to restrict how we use your information in certain circumstances;
object to certain types of processing, including processing based on legitimate interests;
ask to receive certain information in a portable format;
withdraw consent where we rely on consent as our lawful basis; and
complain to the Information Commissioner’s Office.

Not all rights apply in every situation, and there may be circumstances where we are legally entitled or required to retain or continue processing information.

19. How to exercise your rights

If you would like to exercise any of your data protection rights, please contact Cycling Sheffield using the contact details provided on our website or by writing to us at:

Cycling Sheffield Ltd
c/o Unit 4 Broadfield Court
Sheffield
S8 0XF

Please provide enough information to allow us to identify you and understand your request.

We may need to request additional information to verify your identity before releasing or changing personal information. This is a security measure designed to ensure that personal information is not disclosed to the wrong person.

We will normally respond to a valid request within one month, although this period may be extended where permitted by law for complex or multiple requests.

20. Complaints

We hope that we can resolve any concerns you may have about our use of your personal information.

If you are unhappy with how we have handled your personal information, please contact us in the first instance so that we can investigate your concern.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

You can find information about making a data protection complaint on the ICO’s website:

Information Commissioner’s Office (ICO)

21. Links to other websites

Our website may contain links to third-party websites, including partner, sponsor, sporting, retail, payment and social media websites.

This Privacy Policy applies only to information processed by Cycling Sheffield. We are not responsible for the privacy practices, security or content of third-party websites.

You should review the privacy policy of any third-party website before providing your personal information.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our activities, the services we provide, technology, legal requirements or data protection practices.

The latest version will be published on our website with the date it was last updated.

We recommend checking this page periodically to ensure that you are aware of any changes.

23. Contact us

If you have any questions about this Privacy Policy, how Cycling Sheffield uses personal information, or your data protection rights, please contact us: